UNIFORMS: Tuxedos, LBDs and ShadesPosted: June 12, 2014
: a special kind of clothing that is worn by all the members of a group or organization (such as an army or team)
A Uniform is the easiest thing to wear because it is set, simple, clean, classic. Wearing something unusual takes practice, is a challenge, can be risky and messy. Uniforms are used for a reason, they make a “look” consistent and sometimes elegant, too.
NYC is a sea of black and the safe bet is a LBD (Little Black Dress) – there are a million styles to flatter any body type. A black Tuxedo is the safe bet for a gentleman. It cleans up any body and makes them look handsome. Sunglasses are the finishing touch, they hide age lines, ethnicities, eye color, etc. Amazing.
Bluetooth used this concept in their favor at a Trade Show in 2004 where they didn’t have a booth. They just launched their minions in Tuxedos and LDBs to “drive” interest of their not-for-profit product to companies that made Bluetooth products. An interesting and successful Ad campaign.
“We tried a booth before,” says Eric Schneider, marketing manager for the group based in Overland Park, KS, “but people just hung around our booth instead of going to the companies that make Bluetooth products.”
What is Bluetooth?
Bluetooth is a wireless technology standard for exchanging data over short distances (using short-wavelength UHF radio waves in the ISM band from 2.4 to 2.485 GHz) from fixed and mobile devices, and building personal area networks (PANs). Invented by telecom vendor Ericsson in 1994, it was originally conceived as a wireless alternative to RS-232 data cables. It can connect several devices, overcoming problems of synchronization. (wikipedia)
NOT VERY SEXY…..UNTIL YOU DECIDE TO CATCH ATTENTION AT A TRADE SHOW WITH ELEGANCE
dievca knows that her Master looks fabulous in His uniform Tuxedo. she has taken the “safe” road with wearing a LBD when needing to be classy in an awkward situation. It is not dievca’s favorite way to dress, but sometimes the situation calls for it.
Case in point: when dievca met Master for the first time~