(Heel) SIZE MATTERS (to Men)Posted: January 21, 2015
The height of a woman’s heel exerts a powerful influence over men’s behavior.
Research across various cultures has shown how important physical features, such as body size and the style and color of a woman’s clothing, influence a man’s behavior towards and judgment of a woman. Even though a link between high-heeled shoes and sexiness is implied by runway fashion shows, magazines and adult films. One previous study has tested the effect of women’s shoe heels on men’s judgment.
Nicolas Guéguen of the Université de Bretagne-Sud in France therefore set out to conduct field experiments to test the influence of different shoe styles on men’s helping behavior.
90 male participants between the ages of 25 and 50 were randomly selected on the streets in Brittany, France. Guéguen watched what happened when 19-year-old female participant asked them to complete a survey — once in flat shoes measuring 0.5 cm (1/4 inch), once wearing shoes whose heel height measured 5 cm (2 inches) and once again wearing high heels that measured 9 cm (3.5 inches).
The results show that people’s responsiveness doubled between the lowest and highest heel heights.
He also tested people’s empathy, observing how approximately 180 men and 180 women responded when four young women of the same height, weight and shoe size dropped a glove on three occasions distinguishable by the height of the heels they wore.
But men’s readiness to help increased by one-third from the flat shoes to the 9cm (3.5 in.) shoes. (“Here, Milady!”)
“The results showed that high heels were associated with greater sexiness, overall physical attractiveness, breast attractiveness, beauty, attractiveness to other men, and willingness for a date,” Guéguen writes.
Portsmouth University had completed the first study of High Heels: Men who were asked to determine if a figure was a female or male walking towards them. It took twice as long to decide if the woman was wearing flats.
The study concluded that the women looked more feminine in heels, as they made them take shorter strides and swing their hips more.
The Guéguen study was published in the journal Archives of Sexual Behaviour.
Reference: Guéguen, N. (2014). High Heels Increase Women’s Attractiveness. Archives of Sexual Behavior. DOI 10.1007/s10508-014-0422-z
Information compiled from: Springer.com, The Daily Telegraph and NY Daily News
And a side note: