Causing a Stir: Sweater Girls

LOOK HOW SEXY!
The term Sweater Girl was made popular in the 1940s and 1950s to describe Hollywood actresses who adopted the popular fashion of wearing tight sweaters over a cone- or bullet-shaped bra that emphasized the woman’s bust line.

dievca’s additions to her wardrobe (photos below)
to answer the dual call of being a “Sweater Girl”
and the fashion trend of turtlenecks for this Autumn/Winter.

(Now she just needs a cone/bullet shaped bra…What Katy Did…Oh, My!)

Francine Gottfried Sweater Girl 1968Francine Gottfried (born 1947) was an unknown clerical worker who suddenly became an international celebrity when large groups of men began to mob her on her way to work for two weeks in September 1968. Newspapers dubbed her “Wall Street’s Sweater Girl” as her curvaceous figure seemed to be the sole reason that crowds formed spontaneously around her when she appeared in the financial district.

Gottfried first started working in the financial district on May 27, 1968. By late August, a small band of girl watchers had noticed her, and that she always followed the same route. They timed her daily arrival and started spreading the word to their colleagues and co-workers. For three weeks, the band of gawkers grew exponentially larger until on September 18 there were 2,000 people waiting for her.

By this point the crowd itself had become the phenomenon drawing the crowd, and the following day, September 19, over 5,000 financial district employees downed tools, left work and poured into the streets at 1:15 pm to watch the 5-foot 3-inch brunette exit the BMT station clad in a tight yellow sweater and miniskirt and walk to her job at the Chemical Bank New York Trust Company’s downtown data processing center. Police closed the streets and escorted her through the mob, which damaged three cars as men climbed on their roofs to gain a better view. Stockbrokers and bankers leaned out of windows overlooking Wall Street to watch as trading came to a virtual halt. “Ticker tapes went untended and dignified brokers ran amok,” wrote New York magazine. Photographers from all the daily papers and Life, Time, and New York snapped her picture. “A Bust Panics Wall Street As The Tape Reads 43” read a headline in the Daily News.

The following day, Friday, September 20, the corner of Wall and Broad was jammed with 10,000 spectators and press who waited for Gottfried in vain. Her boss had called and asked her to stay home to put a stop to the disturbances. A nice Jewish girl who lived at home with her parents in Williamsburg, she wasn’t seeking notoriety and started taking a different route to work. “I think they’re all crazy,” she was quoted as saying. “What are they doing this for? I’m just an ordinary girl.” After that, the Francine mania on Wall Street quickly subsided, and she eventually left her $92.50 a week job as an IBM 1260 keypunch operator to become a go-go dancer.

from Wikipedia

dievca’s addition to her wardrobe from MYHABIT
(Cashmere Addiction: $69.00 each):

Cashmere Addiction Aquavit Turtleneck Sweater $69 Cashmere Addiction Blue Crewneck Sweater $69 Cashmere Addiction Black Turtleneck Sweater $69


16 Comments on “Causing a Stir: Sweater Girls”

  1. Pelelotus says:

    It’s not what you wear, it’s how you wear it x

  2. esther says:

    my mom wore those extra tight sweaters in high school, braless…the teachers (male) always put her in the front row. my uncles (all older than mom) emplored my grandma to get her a bra, pronto! nice buy on the cashmere, d 🙂 xx

  3. Maybe there’s something wrong with me, but I really don’t find this cone bra sexy! Bra-less sweaters on the other hand… 🙂

    • dievca says:

      Every time I see something like these photos, I think of the military term (US, crude) “Tits Up” — which means “dead”. I’d like to try a “boulder holder” like that those ones with a sweater, just to see if I could carry it off. 😀

  4. Male mobs! What a story! Now I have to do my research– when did the trend change from figure hugging to the coat hanger look for women? Which was more risque then- the cone bra or no bra? Hmmm.

    • dievca says:

      I think the “no bra” was the 1970’s response to the “cone bra”…. with a little more jiggle. Too much “no bra” jiggle might have prompted the more boyish figure (and no nipple drooping…) Hmmm, more thought is needed. XO

  5. GirlAstray says:

    That was a good story! I find the pointy ones rather funny though 😀

    • dievca says:

      In ancient history I tried on a multitude of wedding dresses, from my family members, ranging from the 1920’s through to 1980. The pointy boob late 1950’s early 1960’s were hilarious. My bras just didn’t function that way~


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