Age and Advertising…Posted: June 14, 2016
dievca doesn’t look 24 anymore….Master will say, “How old are you now? 39, right?”…she’s not sure if He is joking or not…but she knows that she is on the downside to 50. The beautiful thing is that she feels young, vibrant and that translates to how people see her. And….she’s found that she prefers to see Cate Blanchette, Naomi Watts, Lauren Hutton, Helen Mirren in photos – rather than the young stars. They have a history, they are interesting, they have Lived.
Plus, NYC is a hot bed for gorgeous older women – AGING WITH STYLE – ‘ADVANCED STYLE’ DOCUMENTS BEAUTIFUL OLDER WOMEN AGED 62-95
Recently, dievca saw some of the new advertising for St. Laurent, Giorgio Armani, Calvin Klein and Balmain:
“For too long fashion has targeted very young girls, ignoring the swathe of older, confident consumers who have a high disposable income and are unsaddled by debt. They are a powerful and stylish army and don’t particularly want to dress in a uniform of wrap dress and nude court shoes,” Stella Editor Marianne Jones, 50, once said of this stylish demographic of women.
dievca may not look like those models, but “Three Cheers”, for the age range!