British Elegance: Myla Lingerie

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Something for presenting on Valentine’s Day?

About Myla Lingerie
Myla London was born in the ’90s in Notting Hill. Based on craftsmanship and luxury, the brand built a loyal customer base. The brand was then reinvented and relaunched in August 2017 with the CEO (Garry Hogarth) COO (Leila Habibi) and the Senior Designer (Jess Thompson) from Agent Provocateur.

Myla has only been back in the market trading again since July 2018. We have had a fabulous reception for the new collection by both press and retail. We started trading again by joining Selfridges with an exclusive retail launch in the UK. In the USA we partnered with Bergdorf Goodman. On-line, we joined with Net a Porter and launched our own website in October 2018. We also opened our stunning flagship store in Brook Street, London which is available for personal fittings. Since our launch last year, we have continued our growth and are to building exciting new relationships with Harrods, Far Fetch, Neiman Marcus, Matches and KaDeWe.



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