Toes in the Wild

Have you had a haircut?
How about dental cleaning, a massage, facial, leg wax, or pedicure?
It’s been 7 months and dievca finally brought her toes out from the Wild to a salon for a more formal clean-up.
What a pleasure. (www.dearsundays.com)

The return of her toes to civilization reminded dievca of the great 2003- DSW videos of the same nature:

2003 – Value City Department Stores Inc. has launched a second series of ads for DSW Shoe Warehouse since Value City named Charles Rath its executive vice president and chief marketing officer.

Dubbed “Shoes in the Wild,” the spots show women hunting for the perfect spring shoes. The ads were created by an all-woman creative team at New York-based Cliff Freeman & Partners.

The ads are running on cable networks, including E!, Oxygen and HGTV, and in cities such as Columbus, Denver, Dallas, Miami, Boston, and Atlanta.

2009 – Cliff Freeman & Partners, a one-time creative hotbed, is shutting its doors. The New York agency’s only major client, Baskin-Robbins, says it is searching for a new shop. Agency founder Cliff Freeman is known for Wendy’s, “Where’s the Beef” ads, creating Little Caesar’s “Pizza, Pizza” ads and Snapple‘s “Wendy the Snapple Lady” ads.

Cliff Freeman delivered some classic ads for Outpost.com. Most people will cite the Gerbil Cannon as the best. It was quite shocking when it was first aired, and there s just something special about the pure look of terror on that tuba player’s face in the Wolves commercial.

The shop had trouble emerging from the dot-com bust and by 2003, was leaking crucial talent. One trio of former executives started the boutique Amalgamated. In 2005, Freeman brought in CEO Jeff McClelland, a big agency executive with time at Dentsu and Ogilvy. The idea was to help the firm adapt to changes in the ad environment and move into more multidisciplinary integrated work. McClelland had some new-business success, but he left the agency last year.



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