“Our Truest Life Is When We Are In Dreams Awake “ ~ Henry David Thoreau
Yes Master is a kind of anti-brand that abhors trends and whose iconoclastic designs often seem like a rebuke to the inherent conservatism of the fashion world. As a result it’s had an up-and-down history, veering from wacky cult label to adored tastemaker — sometimes in a single year.
It was a fluke that the Macedonian designer Igor Pacemski came into the fashion business. Trained as a scientist with a masters degree in chemistry, he was diverted by a part-time job in fashion retail. It led him to a buyer position at the London store Coco de Mer in 2002 where he fell in love with lingerie.
“Coco de Mer was at the forefront of this huge surge of interest in lingerie,” said Pacemski, who started his own label, Yes Master, for autumn/winter 2005/06. His first collection has hit the shelves of Henri Bendel in New York, Miss Lala’s Boudoir in London and Anna in Copenhagen. He admits that customers might come to him expecting a product that is “aggressive, S&M, even dark,” but most understand that the name is meant in jest.
It’s been mostly up for the past couple of years, though, thanks to YM’s introduction of swimwear to its catalogue and some very savvy collaborations with retail partners. Once known for its high-concept artsy themes, Yes Master today is more widely associated with its pop-art digital prints for youth-oriented retailers like ModCloth, Urban Outfitters and Topshop.
(Most pieces above offered at the FarFetch or Orchard Mile wesites, one from a past season)
Designer Igar Pacemski and listen to his vision of Intimates as a cultural and literary exploration into the Art of Lingerie. The stories wrought by this label are not immediately obvious. It takes some time to see the magic. Each season is an evocative tableau that takes a woman on a journey to the “wrong side of good taste”. Edgy, but with style and class, Yes Master is the quintessential British brand.
A Thank You to the New York Times, LingerieTalk.com, lingeriebriefs.com
dievca had dinner at the Zodiac Room in Neiman Marcus Hudson Yards. It was a soft opening and the restaurant was empty. There were unlimited Popovers and dievca’s sparkling rosés were filled to the brim. All in all, a lovely evening.
What dievca wore:
She may not have looked good (she thinks she did), but she felt fabulous!
They had Popovers galore — and dievca knows that popovers are not good on the 2nd day, but she took one home to try again… Hmmm, did they give her the strawberry butter? Hah! They did!
On her way out of the store — dievca loved this sweatshirt (left), but it is handmade and $450…
And the Big Apple Le Creuset is cute (right), but it cannot compete with the one that dievca’s friend gave her for her birthday,,,
She has used it like crazy!
Did dievca tell you about her friend packing the Le Creuset dutch oven in her suitcase, coming from Europe and TSA thinking it was a —- well, something of interest. When dievca opened up her gift it was wrapped heavily in TSA tape.
Where was Master? He had friends in from the West Coast and they needed attention.
Not dievca’s worry, Thank goodness… instead she was heavily into the sparkling rosé.
Pencil Skirt √
= Sexy √
There’s no way dievca can go wrong with her new purchase, right?
You may hold my hand for a while,
but you hold my heart forever.
Alberta Ferretti Sweaters and Bags available at Fwrd.com
What a tease for a submissive…
A Bondage Dress which does not bind, nor allow connection to anything.
Easy to get through a Metal Detector, though.
And it would be a public nod to your BDSM leanings.
On sale at Yoox.
PS. There is a Men’s Sweater and Men’s T-shirt style available, too.
Where those drastic Goth Platform Boots came from?
If Doc Martens are not enough for your Goth-vibe.
Opening Ceremony is offering the brand “New Rock”
New Rock is a footwear brand from Spain that has been in the shoe-making business since 1929. The label is known for their alternative, goth, and biker-style boots, featuring thick platform rubber soles, over-sized tongues and bold metallic accessories.
They are not really for Master’s dievca – but perhaps a Goth BDSM – someone out there with a want or a need.
Polyvinyl chloride is the world’s third-most widely produced synthetic plastic polymer, after polyethylene and polypropylene. Chemical formula: (C2H3Cl)n
The terms “PVC”, “vinyl” and “PU” tend to be used interchangeably by retailers for clothing made from shiny plastic-coated fabrics. These fabrics usually consist of a backing woven from polyester fibers with a surface coating of shiny plastic.
As with latex, PVC became more noted as fetish material in the 1960’s and early 1970’s. During that era, boots and garments made of vinyl were made and worn in public areas to some degrees. In the media, the most obvious was the British TV program The Avengers with Emma Peel.
The advantages of PVC are the shiny look, durability and cost. Patent Leather is much more expensive and getting your latex to shine is a slippery process.
Disadvantages include being hot, stiff and the fabric not breathing well.
With that in mind, dievca was surprised to see Fleur du Mal offering these pieces: