Bom dia

Photo: dievca Portugal 08/2019


CONSENSUS CULTURE

A Danish retail chain called “Normal” offers this Ad on a Swedish storefront. Interesting choice for the target audience.

Conformity, most of the time

dievca runs into dichotomies within the Swedish Culture by pushing individuals to ‘shine’ (or standout) when culturally that act is a social kiss of death. Insisting upon change within a well-developed system?
Slow going….but that’s why they hired her.

The US has long been and remains an invented culture, full of disparate and changing parts. Those parts vary by race, ethnicity, class, and region, to name a few demarcations. Identities in the US are lightly held; there is always the possibility of moving to a different geographical and cultural location and reinventing yourself. Lots of Americans are at any time “on the move” in that way.

Sweden, like many European nations, has an old and deeply-rooted culture that manifests itself in dominant group norms. Reinvention is less possible and, it seems, less desirable to Swedes.

Those norms may have grown from the centralist history of their institutions. Sweden has long had one strong national government, a single state church, one public system of higher education, one set of national employment laws.

You must fit in.
Individuality is not usually prized. This may be one of the strangest traits of Swedes because their contribution to popular culture is so disproportionately huge relative to their small population.

Being a pop music superpower (Sweden is the third-largest producer of pop music after the US and UK) shouldn’t sit easily with a nation that frowns on those who drive flashy cars or exhibit any flamboyance. What about IKEA, H&M, COS, & Other Stories. Pop music, Retail and the arts, in general, are about expressing your creativity. How does this fit in with the country of ‘lagom’ (the Swedish word for ‘just enough’)?

Swedes (like many Americans) think that the way they do things is the best – their university degrees are better, their work practices are better, etc.

Annoyingly, unlike Americans, Swedes’ superiority complex is mostly warranted. After all, the Swedes are ahead of the curve on many issues.

But that doesn’t mean that newcomers to the country cannot offer a fresh perspective. Unfortunately, many Swedes have no desire to consider an outsider’s approach or listen to new solutions to old problems.

The attitude from the local Swedes is very much, “Oh, we’ve always done it this way, and we’re OK – why would we change?”

They just waddle along complacently, happy with their lot, not at all bothered that there is a whole world out there that might just, know how to do some things a little better than they do.

Modified and added to a piece from Paul Connolly – “The Local” August 17, 2015

What to say when Life gets a bit crazy….

Bing Bang NYC “Merde” nameplate Sterling Silver or 14K Gold Vermeil (Click photo)

If “merde” doesn’t speak for you – there is something a bit more…ummm… direct. F*ck!
The health benefits of swearing include increased circulation, elevated endorphins, and an overall sense of calm, control, and well-being.

Or you can avoid swearing and get a little good luck or grooviness:


5:43 am

dievca has been welcoming the dawn with coffee and stretching on the rooftop.
Early was best to beat the heat and get out of the AC.
This morning is offering rain…
50/50 chance at 5:43 am (sunrise).

Ah, well, maybe dievca will get lucky.

Good Morning!


no iPhone…

dievca doesn’t have an iPhone, she runs android.
she doesn’t watch TV ….
Obviously, she is disconnected.
Right?

dievca was ‘on it‘ when the Soffi Tukker “Batshit Crazy” song 1st came out because a close friend uses that term quite a lot, so the song caught her ear. Note: That friend has used the adjective to describe dievca on occasion. Apparently, Apple used the clean version for an advert in 2018.

Now the Sofi Tukker song, ‘Best Friend’ is on dievca’s radar late and she loves it. Not from the iPhone X commercial or the Grammy Awards, but from this video:

Look how adorable!

In a strange way, the lyrics apply to Master and dievca.

You ALL are more hip than Master and dievca, got any songs or artists you want to share with them?


Feeling…


Gorgeous.

Sometimes you need to check in with your feelings.
Do you ever wonder what your Sir or Mistress is feeling?


Bedside Coffee – is it a want or need? … $445

From Delta’s InFlight magazine.

Barisieur $445 – click photo to buy at UrbanOutfitters

Barisieur Kickstarter Campaign from 2016
Brew the perfect cup right when you wake with Barisieur’s ingenious alarm clock. Whether you’re a coffee or tea person, this innovative design has you covered with the capability to brew pour-over coffee or loose leaf tea first thing in the morning when its alarm goes off, even storing your milk in a refrigerated compartment to keep it chilled + fresh, activated by an infrared sensor. Comes with glassware resting on a walnut tray and plastic base. Features drawers for storing your essential ingredients. All you have to do is set it up the night before and you’ll wake up to the perfect cup!

Features
– Brews coffee or tea
– Water boils in 3-5 min
– Refrigerated milk vessel for freshness
– Volume control

Content + Care
– Metal, plastic, glass, walnut wood, Lithium battery
– Wipe clean
– Imported

Size
– Dimensions: 11”l x 6.6”w x 11”h
– Voltage: 110V-127V

from Delta’s InFlight magazine.