Tattoo You – Aubade Paris

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A new lease of life for tattoos

Etched into our skin for thousands of years, tattoos have become artistic as well as aesthetic. A phenomenon that has broken all the boundaries of fashion.

For a long time, tattoos conjured up the tribal images of ancient cultures and exotic peoples, with enormous symbols covering the arms, backs and torsos of Polynesian, Maori and Japanese people, for example. And rightly so: for centuries, tattoos represented a rite of passage, symbols of protection or a sign of belonging to a particular clan or tribe.

Until the trend took off again around 1990 to 2000. From the shower of tiny stars on the back of Rihanna’s neck to the giant words and patterns on David Beckham’s body, these permanent markings have become extremely fashionable. The Musée du Quai Branly in Paris hosted an exhibition on tattoos in 2015.

As a way to stand out from the crowd or express your personality, tattoos have become like a second skin. They can be proudly shown off, or reserved for only the most intimate views.

Tattoo Boxer Aubade


Waist-Cincher (lingerie)

Aubade Tattoo Waistcincher

cinch·​er | \ ˈsin-chər  \
plural cinchers

Definition of cincher

: a tight woman’s undergarment that is worn to shape and compress the waist // a waist cincher

The hand-span waists so beloved by Dior were achieved by foundation garments, of which the most popular was the waist cincher. Called the “waspie” or “guepiere”, it became the quintessential undergarment of the “New Look”. Boned and back-laced, it differed from the Victorian corset of decades past primarily in its length, usually only 6 to 7 inches. Fashion magazines of the time stressed that it was “super-light weight” and contained “feather boning”. Such garments were worn tightly cinched at the waist, usually over a girdle. The combination was described by Anne Fogarty, an American dress designer who popularized the “New Look” in the US: “To maintain your figure at its flattering best, depend on foundation garments to control and distribute; a cinch or tight belt to restrain.”

Aubade Tattoo Waistcincher 2

Aubade Waist-Cincher in Fleur de Tattoo