Björn Borg AB is a Swedish apparel fashion brand named after the former professional tennis player of the same name. The company was formerly named World Brand Management (WBM), and has stores in seven European countries, with Sweden and the Netherlands being the most important ones. Germany and the United Kingdom are newer markets.
The biggest Björn Borg product is underclothes. Men’s underclothes, in particular.
Master has a few pair that dievca bought him. They fit him well
and he favors the black:
dievca did buy some colors, but they didn’t get worn – except for one pair. The Los Angeles Pair:
But, if you or your Sir is interested — they come in fun colors and patterns: