Espresso Expression – or lack thereof (explanation of the ACNE Studios FACE)

Espresso Cup from Etsy $17.71 —

No expressions until the caffeine gets delivered effectively!

Kinda looks like the ACNE Studios Face

Here’s the story behind the ACNE Studios Face:

Acne’s creative director and co-founder, Jonny Johannson, has been adding the symbol to a range of expertly crafted essentials.

“We were doing a fitting for a show and we didn’t have a bag—you always have to have a bag when you do a show. So I took a piece of paper and I drew this Swedish guy. Instead of a smiley, I drew a square face from a straight line and two dots for eyes.”

“And that’s how it came to be, just an ordinary Swedish citizen. Not too happy, not too sad, but somewhere in between. Lagom in Swedish. Since then he appeared on other things and became bigger and bigger in the collections, and rather than let it get out of hand, I thought he has to officially belong in the Acne family; I started thinking about what family means to me, and what is important within families.”

“I was thinking about my own family and how at one point in our family history we were all dressing the same as one another. From there I started thinking about what the modern family is today, which is how the concept came up.”

The face has remained a part of the Acne Studios family and now has its own seasonal collections. 

Thank you to “High Snobiety”.