Beach Lingerie: Hamabla

Channeling the Island Scene in the Thomas Crown Affair (1999 Version), dievca loves the breezes offered by tropical island life. A very different type of island living compared to Manhattan.

Cotton Gauze and Linen fabrics are must – easing your way into a more relaxed moment of time:

 

HAMABLA: BEACH PAJAMAS COLLECTION

 

WHAT’S IN A NAME? (A note from Joelle)

I’m often asked how to pronounce “Hamabla” (it’s huh-MAH-bla) and what on Earth it means. Hamabla was my late grandmother’s name, but we didn’t know that until days before she died. An Italian immigrant, going through the immigration process, Hamabla became Mabel, but she was always Grandma Mae to us.

My grandmother was an incredibly hardworking woman. The kind of working woman who spent her days at a factory-job, raising four kids along the way, while still finding time for her many passions. She was a chef, baker, gardener, seamstress, sculptor and storyteller. These weren’t once in a while pursuits, they defined her life and fed her soul. I remember watching her in her 80s tending to the tomatoes in her garden and marveling at the boundless energy and zest for life she still possessed.

Her motto in life was “a little bit of everything,” and it’s a core value of this company I founded in her name. She believed that a full life included an assortment of hard work, creativity and time for friends and family.

I continue to be inspired by Grandma Mae’s grace, gumption, and authenticity. I gave this company her name because it was something unexpected, mysterious almost, like a little gift that makes the soul smile.

Despite the naysayers who advised me against such an “unmarketable” name, I held my ground because Hamabla is not about trend or fad or popular opinion. It’s about doing what you love, staying true to your passions and embracing “a little bit of everything” that makes you happy in life.

The rest of the story is HERE.