Brains behind the Bazooms!

Betty Brosmer (bio below)

Both men and women are obsessed with breasts.  Men tend to ogle women’s “head lights,” while women wish for a different size than what they carry. Florence Williams authored an entire book on the subject in 2012, in which she said that the average bra size has grown from a 34B to a 36C in the last 15 years.

Yet, according to sales data and customer surveys collected by national lingerie retailer Intimacy, the average American cup size has gone from 34 B in 1983 to a whopping 34 DD in 2013.

34DD? Really?

The change might be due to better education on bra fit, breast augmentation, and obesity. And a woman’s breast size can reveal more than just how big (or small) her breasts are — it can speak volumes when it comes to her personality and lifestyle.

Intimacy (and Cosabella) believe that the demand for larger sizes comes from a mix of better customer service and an awareness among the customers themselves. “Instead of forcing D+ breasts into A to D cup bras, women are beginning to purchase larger cup sizes (G cup, for example) that actually fit properly,” said a rep. “[Twenty years ago] the American market carried less than 20 sizes, so women with bigger breasts squeezed into bras that were two or more cup sizes too small. Therefore, the idea that breast size is increasing is perhaps slightly inflated due to women actually purchasing larger (and more accurate) bras for themselves.”


Contrary to popular and unfounded belief, large-breasted women actually have higher intelligence than their less-endowed counterparts. A 2011 University of Chicago study found larger-breasted women scored an average of 10 points higher than other women in IQ tests. Women with average-sized breasts also scored higher than those who were the smallest size in the group. The women were divided into five categories based on their breast measurements: extra-large, large, medium, small, and extra-small breast sizes.

It has not yet been determined why the correlation between breast size and intelligence may exist, but it’s suspected to have something to do with sex hormone levels. They help determine a woman’s breast size. Also, it could be linked to the possibility about natural selection where intelligent men prefer larger breasted women for reproductive partners to ensure their offspring will inherit a larger breast size and higher intelligence.

Lisabeth Scott

Top photo:  Betty Brosmer is the co-founder of Shape magazine, which has been the number-one women’s health magazine for decades. Now in her late 70s, Brosmer continues to write two magazine columns that are syndicated worldwide and seen by several million people each month.

Bottom photo: Lisabeth Scott went back to school at USC when she was in her 40’s and her film career was finished.  She became involved with Real Estate.

A Thank You to “Racked” —Erika Graham