Valerie Stunning wants a better Las Vegas—one that’s intersectional and filled with plenty of ice cream. But not just any ice cream. Bougie ice cream. Indulgent ice cream. Adult ice cream.
Stunning founded Paradise City Creamery last May, combining her knack for gourmet, plant-based ice cream with another of her passions: advocating for sex workers.
For years, the “Head Creamstress,” stripper, writer, activist and former burlesque dancer made artisan ice cream as a hobby and for her friends. Eventually she realized it was tasty enough to sell to the 18+ masses.
Last summer Paradise City Creamery ran a monthly pop-up inside Downtown’s Jammyland Cocktail Bar & Reggae Kitchen and also had a booth at Life Is Beautiful. On January 17, Stunning will celebrate a new residency at Artifice (along with a new winter menu featuring four new flavors), which will continue every third Friday through 2020.
Just don’t expect your average trip to Baskin-Robbins. There’s a peepshow-inspired photo booth, plus lots of gold and neon, and each flavor (starting at $12) comes decked out with its own signature toppings, like dripping, dazzling disco cherries. And there’s a sexy story to accompany each cone.
“Our yuzu-wasabi [flavor] is inspired by shopping for a sex toy,” Stunning says. And the espresso chip flavor is “inspired by my work as a day-shift stripper—how I would be in New York drinking my coffee on the subway with a full face of makeup while everyone’s wearing their suit and tie.”
It’s a tongue-and-cheek way of bringing two seemingly opposite worlds together, breaking the ice around conversations about sex and sex work in a fun and delicious way. “These stories tie in everything and cater to that no-shame, no-guilt celebration,” Stunning says.
With sexy-meets-glam marketing, Stunning has already made a name for Paradise City Creamery on social media, and with her motivational, no-holds-barred writing (she’s written for Hustler, and she blogs at valeriestunning.com). She’s a cheerleader for her community, and hopes her playful, gourmet ice cream can get folks to see a bigger picture.
Stunning explains that part of Paradise Creamery’s goal “is to create visibility and promote intersectionality”—a theory and way of looking at discrimination through multiple avenues that often include race, class and gender. “This is the world I come from. Community organizing is what I will always be about, and so to have this platform gives me an entryway to another type of person who may not have considered these issues before.”
Most importantly, Stunning says she wants people who are typically excluded to feel welcome. “Everything is constantly catered to straight, white, f*cking middle-aged people,” Stunning says. “I feel like, if I’m able to hire people that I want to celebrate and represent who I identify as, it really contributes to this conversation about visibility.”
She’s quick to add that Paradise City Creamery’s ice cream game is serious, too. A one-day-only white cacao and truffle ice cream was featured at Picnic in the Alley in October, and her Mezcal vanilla bean and balsamic caramel flavors will also be out on the 17th.
“I really strive for this balance between the strong messaging behind the brand, but also, we’re not f*cking around culinary-wise,” Stunning says. “We’re using really high-end ingredients.Everything we do is top-notch and bougie.”
by Leslie Ventura for the Las Vegas Weekly
Master has to do a three-day “quickie” to the West Coast and back. she knows that His time on the ground is going to be stressful, so here’s hoping His flights are quite remarkable.
Lynx, the male grooming brand sold by Unilever, is sold on the basis of sex appeal. Lynx is the UK, Ireland, Australia and NZ version of Unilever’s ‘male grooming’ product Axe.
In 2005, the Australian television viewers were being introduced by a new ‘sex appeal’ stunt: the launch of a fictitious airline. Seven airline hostesses walk towards us on the tarmac, each wearing yellow sunglasses. The voice over: “Imagine a level of comfort never experienced before in air travel”. We move to a shot of a sky bed, big enough for the a hostess to snuggle up to the sleeping male passenger. “With in-flight entertainment (Spanking, Hula Hoop and Pillow Fighting) that is second to none”.
On June 21, 2006, on the Grand Prix and Gold awards won by Lynx Jet at Cannes. LynxJet, Demo (instructions for removing a bra) and Blanket (a mostess solution to cold male passengers) won Bronze Lions in the Film section.
Despite the mixed reception from the wider Australian public, the target audience, young single men between the ages of 18 and 25, bought into the concept. Sales of Lynx Body Spray grew by 20 percent in four weeks to take an 84.2 percent share of the Australian market.
Unilever arranged to have one of Jetstar’s planes painted in the yellow colors of the Lynx campaign. Hostesses on the designated flights between Victoria and Queensland were not expected to dress or behave like the ‘mostesses’ in the Lynx TV ads. All the same, Jetstar thought again and withdrew from the deal. The plane went back to normal colors in the light of complaints from airline stewards, Jetstar marketing consultants and the public.
Team included Adam Lance, Dejan Rasic, Simone Brandse, Howard Collinge, Michael Canning and Darren Bailey.
Filming: Nicholas Reynolds via Plaza Films
Producer, Cathy Rechichi
Director of photography, Daniel Ardilley
Editing, The Tait Gallery by Danny Tait.
Music, composed by Kevin Kehoe
Sound Design, Paul Taylor at Sound Reservoir.
Post production, design and special effects, Postmodern Sydney.
Photography, Stephen Stewart
dievca just had to laugh and say, “Know your target audience”, apparently they did.
I wouldn’t say “shocked”, just caught off-guard when I saw this t-shirt.
I love to swallow, but the phrase and the price?
Too hard to swallow.