Lagom – something of use

Lagom (pronounced [ˈlɑ̂ːɡɔm]) is
a Swedish word meaning “just the right amount”.

The word can be variously translated as “in moderation”, “in balance”, “perfect-simple”, “just enough”, and “suitable” (in matter of amounts). Whereas words like sufficient and average suggest some degree of abstinence, scarcity, or failure, lagom carries the connotation of appropriateness, although not necessarily perfection. The archetypical Swedish proverb “Lagom är bäst“, literally “The right amount is best”, is also translated as “Enough is as good as a feast” or as “There is virtue in moderation”.

In terms of a NYC apartment – the word Lagom is appropriate.  You need enough, but not too much of everything.

aveva – felted wool home goods based out of Malmö, Sweden has helped dievca with “just enough” storage in the apartment.

Aveva Felted Wool Home Goods

A plant bucket holds dievca’s workout gear
(yoga block, jump rope, bands, lacrosse ball, pinky ball, etc).

Aveva FlowerPotOmbreLargeConcrete-2T__87457

A tote bag holds her road bike and swimming gear
(helmet, clothing, shoes, gloves, suits, goggles, etc.)

Aveva BasketGrey-2T__42253

Subtle softness and colors blend into the NYC skyline without a jarring effect and are easy to reach. 

Just Enough.

Aveva Felted Wool containers flower pots

Items can be found at EUROPEAN Bliss (click here).


Well, that was a bust – Holiday Gala canceled

As Omicron moves into NYC – venues and events are being closed/canceled. dievca’s Holiday Gala was an early casualty.  Too bad it was canceled after she had bought the dress…

Here was the plan:

Dries van Noten Red Maxi Dress YooxDries van Noten Red Maxi Dress Yoox backjohn-galliano navy green gold heelsPerrin Blue Leather Le Rond Bag CuffBen-Amun Gold-tone cabochon earringsemerald-ring 14K gold ring18K Gold The Dainty Sapphire Chain Ring _ Dainty Dagger _ Wolf & Badger
Dries van Noten Red Drape Dress
John Galliano Heels
Perrin Le Rond Bag Blue
Ben-Amun Cabochon Earrings
Vintage Emerald Ring
Dainty Dagger Sapphire Ring

OK, Plan B – wear the dress to Master’s and have a smaller personal Gala!


A West Coast Brand of Cool – XiRENA

Our founder and creative director Dierdre Roffoni is a California native with an insatiable sense of wanderlust. It was on a trip to Formentera, Spain that she was inspired to create XÍRENA (pronounced SUH-REN-UH).

While every season features something new, XÍRENA is timeless, effortless, and to those in the know, easily recognizable by the iconic red bar tack.

The brand will continue to evolve, but the promise is always the same: we choose the softest fabrics in the most comfortable shapes.

We are Designed in LA and Made to Live In.


Feelin’ Lucky with Agent Provocateur


dievca has been on the search for a simple unlined full-cup bra. This Agent Provocateur “Lucky” Bra looks like a possibility – you can get it lined or unlined. The only problem is the bottoms don’t look super practical for larger bodies.