A West Coast Brand of Cool – XiRENA

Our founder and creative director Dierdre Roffoni is a California native with an insatiable sense of wanderlust. It was on a trip to Formentera, Spain that she was inspired to create XÍRENA (pronounced SUH-REN-UH).

While every season features something new, XÍRENA is timeless, effortless, and to those in the know, easily recognizable by the iconic red bar tack.

The brand will continue to evolve, but the promise is always the same: we choose the softest fabrics in the most comfortable shapes.

We are Designed in LA and Made to Live In.


Feelin’ Lucky with Agent Provocateur


dievca has been on the search for a simple unlined full-cup bra. This Agent Provocateur “Lucky” Bra looks like a possibility – you can get it lined or unlined. The only problem is the bottoms don’t look super practical for larger bodies.