They said “Toy Boys” – a Mixed Message from Suitsupply

Suitsupply is at it, again….
Remember in 2012? Their SHAMLESS ad campaign (Suitsupply and something for Master: Carli Hermes) which had the Belgian Authorities pulling four ads out from public view?
Here’s 2016:
suitsupply 2016 1suitsupply 2016 8 suitsupply 2016 5 suitsupply 2016 2 suitsupply 2016 6 suitsupply 2016 4 suitsupply 2016 3 suitsupply 2016 7

Their press release begins ‘sometimes it seems like it’s a woman’s world these days, and we just live in it’…ummm, on the average men earn over 20% more and in some countries women still don’t have the right to vote, divorce or go to school (the point of the 2016 International Women’s Day theme), but sure, ‘it’s a woman’s world’.

The press release went on to say: ‘So what’s a guy to do? You’re a modern gentleman, but the tables have turned. You have a certain way with the ladies…that is, until they have their way with you. You’re a playboy, but what happens when the playboy becomes the plaything?’

To dievca – it’s a very creative campaign – she loves it.  But, what the press release says: The intention to portray the woman as the dominant and the man as the submissive, doesn’t seem to work.  she thinks the opposite comes across and in her opinion that’s not necessarily a bad thing — Suitsupply just needs to state it correctly. Right?
At least the suits look great–dievca still needs to see if Master would be willing to check them out, especially since he lost weight and needs a new suit.

10 Comments on “They said “Toy Boys” – a Mixed Message from Suitsupply”

  1. Pelelotus says:

    Though the intention of the ads is allegedly about women being dominant. I don’t see that in the pictures, seems boringly typical. X

    • dievca says:

      Whenever an ad makes me laugh — I don’t find it boringly typical. I like the color layout and the clothing shown in motion. I get it though, for Suitsupply, the theme of the ad campaign is “same thing – different day”.

  2. esther says:

    i like the images, but the “thrust” of the campaign is a mirror of what is happening in this country…where the so-called conservative white majority acts like “the victims” when their ideology isn’t accepted by everyone, so they whine, lie, and complain about it. same politics used in this advertising campaign! with gender disparity still going strong, Suitsupply should just shut the f**k up. xx

    • dievca says:

      Wow, Esther, going for it. I’m afraid that I’m a bit lighter and not apt to read so much into the Ad Campaign. As Suitsupply is a Dutch Company, I’m not sold that they were trying to “mirror what is happening in this country….” I think it is just a matter of “Sex Sells”. And as with blogs/instagram/twitter/TV, if you don’t like it – don’t read it or in this case…don’t buy a suit from Suitsupply.

      • esther says:

        the reason i read so much into ad campaigns is because before the jewelry stuff, i was an advertising account executive. xx

      • dievca says:

        Got it! I on the other hand, have a tendency to not worry too much about Ad Campaigns — too much other troublesome things in Life. XO

  3. Socks, dear men. Socks. Please.


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