A bit of fantasy ~ remember when

Starting in 1996, Victoria’s Secret set out to create the most expensive bras in the world. Encrusted with diamonds and other precious stones, these beautiful creations have been crafted with the help of the best jewelers in the world.

Unfortunately, Victoria’s Secret Fantasy Bras usually only last for a year. Without a seller, they go back to the jeweler, where they’re dismantled. That hasn’t stopped them from taking over the imagination of millions. See the most expensive bras in the world.

Red Hot Fantasy Bra – $15 million:

Worn by Gisele Bündchen for the 2000 Victoria’s Secret show, the Red Hot Fantasy Bra was the most expensive ever made, but the price tag included the panty. Using 1,300 jemstones, international jewelry designer Mouawad created a stunning bra that truly earned it’s “Fantasy” name and included 300 carats of Thai rubies.

The Victoria’s Secret show ha long been a high-profile branding vehicle, a glossy commercial-meets-fashion fantasy in which supermodels strut down the rundway to pop star musical accompaniment. But ratings were declining. In Dec. 2018, the Done+Dusted-produced Victoria’s Secret Fashion Show on ABC, which featured Shawn Mendes and Bebe Rexha, brought in 3.3 million viewers. That’s down from 6.7 million in 2016 and 9.7 million in 2013.

So the Victoria’s Secret Fashion Show and the Fantasy Bra’s were canceled in 2019.